Product Design and Process Selection †Services Essay

1. Identify the operations management problems that Dr. Barr is having at the clinic.Dr, Barr is experiencing several operations problems due to a castrate in what nodes argon requesting compared to the services the clinic was designed to offer. The increase in specialized services and the addition of cooking requires a different layout. Not only bugger off the space requirements changed but some non- middleman services are being performed in touch modality areas. Customers are requesting a mix of services but the clinic has not fantasy about service packages. Finally, the staff is not trained for the new service mix.2. How would you define the service packet boat currently being offered? How is this different from the initial purpose of the clinic?Customers are now requesting a bundle of grooming, examining, and sometimes minor surgical services. The business was originally designed to offer examining and surgical services. Not only do the new demands require additional servi ces but also customers see these as a package. The clinic unavoidably to offer the demanded bundle more seamlessly.3.Identify the high-contact and low-contact segments of the operation. How should each be managed?The high contact segments include reception and customer waiting. The low contact segments are examining, surgery, and grooming. However, grooming is currently being performed in a high contact area. High contact segments must be performed while the customer is present and in contact. Low contact segments can be performed while the customer is not there, and do not need customer contact. In fact, as the grooming operations demonstrate, customer contact with low contact segments can decrease performance.4.What should Dr. Barr have done differently to avoid the problems she is currently experiencing? What should she do now?Dr. Barr should have studied the impact of a change in the mix of services offered before she started accepting a significantly different mix. flat she n eeds to either reject business that is outside of her original plans (probably not what she wants to do) or redesign the clinic to weaken handle the current mix. The redesign should include a new facilities layout, employee training, and probably attention to the service packages offered.